Shaping Youth Sports Generation 4.0
Helping Communities Grow and Young Athletes Learn to Live a Big Life
1.0 Spontaneous Play. Sandlot baseball; playground pickup games; neighborhood team challenges; focus on fun and friends.
2.0 Community Leagues. Public school sports; Little League, AYSO and Pop Warner; city, parks and recreation teams and leagues.
3.0 Club Teams. Sports is big business; year-round play; increased competition; camp and tournament travel; elite athlete development.
4.0 Big Life Sports. Excellence and integrity in competition; integrating all facets of sports to prepare for the world beyond athletics.
Learn more about what we’re up to and how we might help your community grow its youth sports programs and tourism business using the Big Life Sports principles. Click here for more...

LIVING A BIG LIFE
NEXTyouthsports was established to change the world of youth sports.
The intent of NYS is not to simply help start meaningful ventures and rest on the laurels of success. It is to leverage resources and relationships to achieve an innovative vision for helping young student-athletes prepare for full lives beyond competition on the field or court.
WHAT WE DO
NYS partners with sporting communities and organizations to generate economic growth with events and programs that make a difference. It’s all about learning to live a Big Life.
But that means more than just hosting tournaments for thousands of kids each year. It’s about a long term approach that also involves recreation-focused learning, sports wellness, and the management of youth athletics. Competition. Education. Wellness. Business.
Effectively combining these as the four pillars of an integrated
strategy is the foundation of the Youth Sports Generation 4.0—a term coined by
NYS to define the evolution of athletics into a preparation place for life
after competition-centered recreation.